The US market is very competitive. Google My Business (GMB) is one of the most effective tools to help raise your business profile and customer loyalty. Let’s take a look at why the confirmed company profile on Google maps is so important for starting the US market.
What is GMB?
Google My Business is a free tool that allows you to create your business profile and represent information about your company’s activities to users of the search engine and Google Maps navigator.
1. Increase visibility in Google search results
One of the main advantages of GMB is the ability to improve visibility of your business in Google search results. When a user searches for products or services related to the activities of your company, the GMB profile will be displayed on the right side of the search page. You can find basic company information in your Google profile even without having to browse to the website. This makes the company more visible and increases the likelihood of attracting customers.
2. Improving customer ratings and trust
Customer feedback is an important element in making a purchase decision. By registering a Google My Business Profile, you allow your customers to leave company reviews in the public domain. Google Maps reviews cannot be deleted, which helps to form an honest rating and increase customer confidence in your brand. Positive reviews and high ratings create a good impression of the company and can encourage new customers to contact you.
3. Customers who live and work together
For many companies, especially those oriented to the local market, GMB becomes an “online sign”. Restaurants, cafes, shops, beauty salons, hotels, museums, repair companies and other local businesses can use GMB to provide information about their geolocation, working hours and contacts directly on Google maps.
Agree that it is convenient to find a specialist or institution nearby and not to drive to the other end of the city. So your potential customers also think and are already looking for you on the maps.
So if you really want to achieve high promotion results on Google, then your Google My Business account is a must for you. Fill it with complete and accurate information, motivate customers to share positive feedback about the company on Maps and give highly rated reviews. Optimize your Google My Business page for search and don’t forget to update it regularly.
Do you know how to register and profile correctly? SmartProvide’s team of experts is ready to help create an attractive and informative GMB profile, which will be the most effective for your business.